Privacy Policy

At Meta Furniture, we are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase from us.

1. Who We Are

Meta Furniture is a UK-based online furniture retailer providing high-quality, modern, and affordable furniture. This website is operated by Meta Furniture, and any reference to “we,” “us,” or “our” refers to the company.

2. What Information We Collect

We may collect and process the following types of personal information:

  • Contact Information: Name, email address, phone number, billing/shipping address.

  • Order Details: Products purchased, order number, payment method (note: we do not store card details).

  • Account Info: Login credentials if you register an account.

  • Technical Data: IP address, browser type, device data, and website usage via cookies and analytics tools.

  • Communication Data: Emails, chat history, reviews, or messages sent to customer support.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders.

  • Contact you regarding your order, delivery, or customer service issues.

  • Provide a personalized shopping experience.

  • Improve our website and services.

  • Send you marketing emails (only if you opt in).

  • Detect and prevent fraud or misuse of our platform.

4. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR:

  • Contractual Obligation – to fulfill your order.

  • Consent – for marketing communications.

  • Legitimate Interest – to improve services and prevent fraud.

  • Legal Obligation – to comply with applicable laws.

5. How We Share Your Information

We may share your data with trusted third parties for the following purposes:

  • Delivery Partners (e.g. DPD, Royal Mail) – to deliver your orders.

  • Payment Processors (e.g. Stripe, PayPal) – to securely process payments.

  • Marketing Tools (e.g. Google Ads, Facebook) – for remarketing (only if consented).

  • Website Hosting & IT Support – to keep our site running.

We do not sell or rent your personal data to any third parties.

6. How We Store and Protect Your Data

We take data security seriously. Your personal data is stored securely using encrypted systems, and we regularly update our practices to guard against unauthorized access or misuse.

We retain your data only for as long as necessary for the purposes mentioned above, or as required by law.

7. Your Rights Under UK GDPR

You have the right to:

  • Access a copy of your personal data.

  • Request correction or deletion of your data.

  • Object to or restrict how we use your data.

  • Withdraw consent for marketing at any time.

  • File a complaint with the ICO (Information Commissioner’s Office).

To exercise any of these rights, please contact us at support@metafurniture.co.uk.

8. Cookies

We use cookies to enhance your shopping experience, analyze website traffic, and offer targeted promotions. You can manage cookie preferences via your browser settings. For more, view our [Cookie Policy] (optional link).

9. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies before providing personal data.

10. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect legal or operational changes. The latest version will always be available on our website, and significant changes will be clearly notified.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:
Email: info@metafurniture.co.uk
Call us: 02081502230